Vision
Core Purpose:-
“To help people express their happiness in a memorable way.”
Core Values:-
• Good intentions in dealing with one another amongst the stakeholders (share holders, suppliers, employees, franchisees, dealers and consumers) breed (or yield) good products and services.
• All our products and services shall be offered with the same love, care and affection as if, they were meant for the most beloved person (or a family member).
Brand Insight:
There is a “child” hidden within each of us, who wants to give way to its feelings
Brand Expression: Expression of Happiness
Advertising tagline: Go Ahead Celebrate!
